In today’s competitive AV landscape, integrators face a common challenge: how to break through customer skepticism and make their solutions stand out in a crowded market. Too often, technical expertise alone isn’t enough—customers need to connect, trust, and remember your message. In his keynote, NeuroSelling®: Leveraging the Science of Storytelling to Deliver Unforgettable Customer Conversations, Jeff Bloomfield explores the science behind decision-making and how integrators can overcome resistance to change. He’ll reveal how subconscious habits shape customer choices, the key drivers of trust and retention, and how to craft compelling narratives that make your message stick. By understanding the neuroscience of storytelling, integrators can move beyond features and specs to create deeper, lasting customer connections that drive real business results.
